Choosing Keywords for Search Engine Promotion


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Choosing the right keywords and phrases for your search engine optimization (SEO) program is critical to its success. The right keywords drive targeted traffic to your website – prospects that are ready to buy. The wrong keywords attract web visitors that are not likely to purchase your products and services – wasting your time and money.

By following the simple methods listed below, you will be able to determine the right mix of keywords and phrases that will generate targeted prospects to your website. Remember that good search terms are ones that are related to your business and have sufficient monthly search traffic. Continue reading

Brand Development and Online Advertising


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There are many benefits to having a recognized brand. A strong brand is regarded as an important strategic asset that can enable a company to build stronger relationships with its customers and give it a measure of strategic control. Brand building is multi-dimensional. A strong brand is the result of a long-term, cumulative effort. Brand building also includes investments in areas such as customer service, product development, and enhancing the customer experience. Internet business need to determine what is important to their customers and recognize that different customers have different preferences. Companies learn what is important by listening to their customers. Continue reading

Impact of the Internet on Globalization


By: Duke Sison

The internet and the World Wide Web work together interchangably to connect networking infrastructures, which allows accessible information around the world. The internet has had a considerably large impact on globalization. The use of internet technology can be seen as a positive force on globalization as it tends to increase the communication process between people living in different parts of the world. In the business world, time is money. Continue reading

What is a Portal Deal?


Portal deal is when a search engine that provides access and links to other sites and pages on the web sell business owners advertising spots on the portal site. Search engines like Goolge and Yahoo and directories are the most common portal sites. You can sell one advertising spot, a package deal including a website and ad spot, or any other Continue reading

Effective Email Marketing


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Author: Duke Sison
http://www.blacklemurwebdesign.com

The purpose of a test is to see if your product is ready for a wider launch or if you need to refine it first. Make your discounted or free copy strategy offer contingent on a response to surveys or questions that you have about the product. Release the product to a test group at a free or drastically reduced price. Continue reading