What is a Portal Deal?


Portal deal is when a search engine that provides access and links to other sites and pages on the web sell business owners advertising spots on the portal site. Search engines like Goolge and Yahoo and directories are the most common portal sites. You can sell one advertising spot, a package deal including a website and ad spot, or any other combination of services. If they already have a website it can be linked to the portal, boosting traffic to their site.Web portals have come to be defined as virtually any website that has links, which is the same as saying every website is a web portal.

Why would a marketer expend some of her budget on this promotional activity?

Companies and businesses hoping to firmly establish themselves in their market would guarantee millions of dollars in advertising to the portals in exchange for preferential and in some cases exclusive access to the portals’ very large population of customers. If they already have a website it can be linked to the portal, boosting traffic to their site. Many of these deals also allowed the portals to collect a percentage of transaction revenue once certain hurdles were reached, or share in advertising revenue. Additionally, a preferred or exclusive arrangement with a major portal was seen as a virtual necessity by companies eager to go public.

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