By: Duke Sison
The internet and the World Wide Web work together interchangably to connect networking infrastructures, which allows accessible information around the world. The internet has had a considerably large impact on globalization. The use of internet technology can be seen as a positive force on globalization as it tends to increase the communication process between people living in different parts of the world. In the business world, time is money.
The internet has brought media to a global audience. The interactive nature of Internet marketing in terms of providing instant responses and eliciting responses are the unique qualities of the medium. Internet marketing is considered to be broad in scope because it is not only done to marketing on the internet, but also includes marketing done via email and wireless media.
Internet marketing is relatively inexpensive when compared to the ratio of cost against the reach of the target audience. Companies can reach a wide audience for a small fraction of traditional advertising budgets. The nature of the medium allows consumers to research and purchase products and services at their own convenience. Therefore, businesses have the advantage of appealing to consumers in a medium that can bring results quickly.