Author: Duke Sison
The purpose of a test is to see if your product is ready for a wider launch or if you need to refine it first. Make your discounted or free copy strategy offer contingent on a response to surveys or questions that you have about the product. Release the product to a test group at a free or drastically reduced price. The goal of product testing is not to make a profit, but to gauge interest for the product and learn how to refine it to make it perfect for your public release. Another purpose of a test is to see if your product is ready for a wider launch or if you need to refine it first.
On the other hand, a market research is a method of collecting data like surveys, focus groups. Examine what competitors are doing. Seeing what competing business tells you what is working or not and helps you to plan a selling strategy. From the data you should have a good profile of your customers and your target market.With the information you can fine tune your sales plan and implement a plan of action.
The email format is better as you can have an immediate answer. You can monitor if the message is delivered, how many have open it and you can tell which version of email is most effective. Good quality control and testing are key to effective email marketing design. Periodic A/B split testing, in which email recipients randomly receive one of two variations on a email design to determine which is most effective.